From Damage Control to Trust Infrastructure: New Study by Sawol’s Founder on Deepfake‑Era Crises

Public relations has always been about trust. But what happens when audiences can no longer be sure that what they see and hear is even real?

Sawol Communications founder Ali Hajizade addresses this question in a new article published in The American Journal of Management and Economics Innovations, titled “Anti‑Crisis Communication Strategies in The Era of Deepfakes: Protecting Reputation and Restoring Trust.” The study looks at how AI‑generated deepfakes are reshaping crisis communications and what leaders must do to protect reputations in this new environment.

You can read the article here (open access):
https://theamericanjournals.com/index.php/tajmei/article/view/6846/6294